Campaign

e.l.f. Gamer Lip Color Campaign

A streamer at a desk in the e.l.f. Berry Hot Drop activation

12M+
Total impressions: 1.2M+
Engagements: $8.1M+
Global sales (first 60 days): 32X
Return on investment

We co-created and launched a gamer-inspired lip color with global creator Loserfruit. The campaign spanned live streams, challenges and social content.

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