Festival
Genshin Impact Summer Festival

- Attendance
- 25,000+ over 3 days
- 25K+
- Attendees
- 5M+
- Organic impressions
- 10M+
- Live views
- 8.1X
- Return on investment
We created a massive immersive world at the World Trade Center that brought Genshin Impact to life for fans: full production, venue buyout and experience design.
- • #1 trending on Twitch and YouTube
- • $16M+ earned media value


